What will retail and experience design look like in 2024?
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.
In 2024 my hope and expectation is that we will see many smaller, independent retail concepts experiment with sustainable interior design. They will be at the forefront of a new design aesthetic that will be born out of finding ways to limit the impact their shop has on the environment. This new design aesthetic will, in the following years, be assimilated by the big brands and chains.
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